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Ingredient #1 - Chicken Meal

CHICKEN MEAL: A High-Quality Protein for Your Dog 


  • 100% Chicken
  • Trustworthy and consistent source of protein
  • Not a by-product

Dogs need high-quality proteins to provide them with energy to run and play.


Chicken meal is an extremely rich protein. It is made of muscle meat.


Unlike chicken byproduct, chicken meal is made of 100% chicken meat. It is a trustworthy and consistent source of protein.


Chicken is also a source of methionine, cysteine, and taurine (amino acids important to your dog’s heart health.)


Did you know that dogs can convert the amino acids methionine and cysteine into taurine in their body?


It’s very important that your dog gets enough taurine in its diet because low levels of taurine in the blood can lead to heart issues like dilated cardiomyopathy (DCM.) 



Cases of DCM related to low levels of taurine in the blood have been reported in many different breeds, including Scottish Terriers, Cocker Spaniels, Dalmatians, Boxers, Newfoundlands, Portuguese Water Dogs, English Setters, and Alaskan Malamutes. Providing these dogs with taurine improved their cardiac function.


Question: Which breeds are genetically predisposed to DCM?


Answer: Breeds with the highest prevalence of DCM include Dobermans, Boxers, Great Danes, Newfoundlands, Irish Wolfhounds, English Cocker Spaniels, and Portuguese Water Dogs.


By carefully selecting high-quality food for your best friend, you will reduce the risk of your dog developing DCM.


Question: What about flavour?


Answer: Our Chicken and Brown Rice blend tips the scale on flavour. Just ask Moose!


Moose is a Doberman Pinscher, who was an extremely picky eater. He turned his nose up at every kibble until he found Norman’s Naturals. Three years later, it’s still the only food he’ll eat! He needs energy for the long hikes he loves to take with his owner.


What’s your dog’s favourite activity? Leave a comment below!


~Guest Contributor, Alyssa Foulkes

Alyssa is a local dog trainer based in Guelph, Ontario. 


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